Privacy Policy

Last updated: 9 September 2026

Effectivity Advisory Group (“EAG”, “we”, “us”, or “our”) is a boutique business advisory firm based in Sydney, Australia. We respect your privacy and are committed to handling personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This policy explains what personal information we collect, why we collect it, how we use and store it, and the choices and rights you have in relation to it.

1. Information We Collect

We collect personal information when you choose to provide it to us, most commonly through the contact form on this website. The information we may collect includes:

• Contact form details — your name, organisation, position, email address, phone number, and the message you provide about what you would like to discuss.
• Correspondence — any personal information you include in emails or other communications you send to us.
• Technical information — standard, non-identifying information your browser sends automatically, such as IP address, browser type, and referring pages, used to operate and maintain the site securely.

We do not collect sensitive information within the meaning of the APPs unless you voluntarily provide it in a message. Where you do, we will handle it in accordance with this policy and applicable law.

2. How We Use Your Information

We use the personal information we collect for the following purposes:

• To respond to your enquiry and arrange an initial conversation.
• To assess whether EAG is the right fit to assist your organisation, and to prepare for that discussion.
• To provide, manage, and administer our advisory services where you engage us.
• To communicate with you about our services, where appropriate.
• To maintain records for internal administration, quality, and legal compliance.
• To operate, secure, and improve this website.

We will only use your personal information for the purpose for which it was collected, or for a related purpose you would reasonably expect, unless we obtain your consent or are required or authorised by law to do otherwise.

3. How We Share Information

We do not sell, rent, or trade your personal information. We may share personal information only in the following limited circumstances:

• With trusted service providers who assist us in operating this website or our business, under appropriate confidentiality obligations.
• Where we believe in good faith that disclosure is necessary to comply with a legal obligation, protect our rights, or respond to a lawful request.
• In connection with a reorganisation, merger, or sale of our business, subject to confidentiality protections.

4. Storage and Security

We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. Information submitted through this website may be stored and processed using third-party infrastructure located in Australia or overseas.

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law, and then securely destroy or de-identify it.

5. Cookies and Analytics

This website may use basic technical features, such as local storage, required to operate correctly. We do not use advertising cookies or sell data to advertisers. Where analytics are used, they help us understand aggregate, non-identifying patterns of site use so we can improve the site.

6. Access and Correction

You may request access to, or correction of, the personal information we hold about you. To do so, please contact us using the details below. We will respond to your request within a reasonable period and may take steps to verify your identity before disclosing or correcting information.

7. Complaints

If you believe we have not handled your personal information in accordance with this policy or Australian privacy law, please contact us using the details below. We will investigate and attempt to resolve your complaint. If you remain dissatisfied, you may complain to the Office of the Australian Information Commissioner.

8. Contacting Us

If you have any questions about this Privacy Policy or how we handle personal information, please contact us:

9. Changes to This Policy

We may update this Privacy Policy from time to time. Updated versions will be published on this page with a revised “Last updated” date.